ABOUT US
Leading the Future of Digital Displays
Our Customers Are Our Top Priority
Watchfire is at the forefront of the digital signage industry. We operate with one determined thought: Our work today will make our customers more successful tomorrow.
Mission
We are dedicated to producing highly superior products, providing exceptional service, and giving our customers the quality products and experiences they deserve.
Vision
Businesses perform better when they operate with digital signage using modern technology. Watchfire is here to help companies realize that goal, enabling them to attract new customers and grow revenue, reaching new heights.
Core values
Relentless Pursuit of Quality
We are dedicated to providing the most reliable, best-looking displays available anywhere in the world.
Straightforward and Respectful Approach
We value integrity, respect, and professionalism and want our customers to feel well-educated about our products so they can choose with confidence.
Passion to Help our Customers Succeed
We are driven to ensure the success of our customers and provide products that help them to grow their business.
Focused and Selective Expertise
We concentrate on the small details that can make a big difference when it comes to quality and longevity, and we don’t hide behind the fine print.
Long-Term View
Our 10-year parts availability guarantee and lifetime phone support provide peace of mind and proof of our investment in a lasting partnership.
Tireless Work Ethic
Our business philosophy, like our company, has its roots in the Midwest, and that work ethic carries over into all that we do.
SPECTRUM BY WATCHFIRE
In 2023, Watchfire acquired Spectrum Scoreboards, uniting Spectrum’s pioneering fixed-digit scoreboard innovations with Watchfire’s global expertise in LED displays. Together, we’re proud to offer a single-source solution for scoreboard technology and game-time entertainment.
TWO LEGACIES, ONE VISION
Industry-leading brands have combined to deliver unmatched scoreboard technology and game-day solutions.
A Legacy of Innovation: Spectrum introduced LED technology to scoreboards in 1993, setting a new industry standard. With the Horizon outdoor marquee product, Spectrum also helped schools enhance their campuses with on premise LED signs.
Precision Engineering: Watchfire, established in 1932, brings decades of LED display engineering and manufacturing expertise.
Unified Support: Together, we provide end-to-end engineering, manufacturing, and servicing for worry-free performance.
Our Facility
Discover the quality of a Watchfire display by touring our facility in the heart of the Midwest. See where exceptional people and cutting-edge technology come together to create industry-leading digital signage. Contact your Watchfire representative to learn more.
Our Commitment to Quality
Watchfire designs are thoughtful, and intentional and offer unparalleled uptime. Our proprietary display management software is specifically designed to maximize sales and revenue growth.
Our in-house R & D team designs control systems, software and display hardware, and collaborates with our service and production teams to create an outstanding, easy-to-use product that gives you peace of mind.
Every product we design undergoes extensive testing, including HALT, ESD, salt fog, and UV exposure simulations.
Electro-static discharge-controlled manufacturing environment, magnified and x-ray inspection, and design features like full module encapsulation ensure unmatched uptime and reliability.
Leadership Team
Doug Waldal
CEO
MARK OGGERO
COO
PATTABI DORAISWAMY
VP of R & D and Service
CHRIS KELM
VP of On Premise Sales
KYLE DINES
VP of Sports, Indoor, and Digital Outdoor
CAROL WADE
Director of Marketing
Megan Sollars
Director of HR
PRESS AND MEDIA
Watchfire and WOW Unveil the EON Network
Watchfire is powering the WOW EON Network—a first-of-its-kind, synchronized digital display system...
Watchfire to Showcase 4mm Display and Preview Ignite OPx Enhancements at ISA International Sign Expo 2026
Watchfire will return to the ISA International Sign Expo 2026, taking place April 8–10 in Orlando,...
Watchfire Accelerates Growth in High School Sports
Watchfire is building momentum in high school athletics as districts nationwide invest in LED...
Customer Story: Lake Travis High School, Austin, TX
Learn how Lake Travis High School gave fans and student-athletes a pro game experience with a new Watchfire video scoreboard.
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